How to Add a Blog Post to Your Shopify Store

In this article, we'll look at how to add a blog post to your Shopify online store.

Simply put, a blog is a great way to increase organic traffic to your online store. When you regularly publish useful articles, you start appearing in more search queries where people are looking for information about products or how to use them. This type of content gradually builds trust in your store. Through your blog, visitors can explore your product range and get answers to their questions before they decide to make a purchase. As a result, their interest in products becomes more informed, and it's easier for them to navigate to product pages. Plus, a blog gives you the opportunity to attract new visitors without direct advertising.

Does Shopify Have a Blog Feature?

Yes! Every Shopify store comes with a built-in blogging system right out of the box. You don't need to install WordPress or any separate platform—it's all integrated directly into your Shopify store.

What Can You Do with Shopify's Blog?

Shopify's blogging feature is designed to help you connect with your audience and grow your brand. Here's what makes it great:

Multiple Blogs in One Store

You can create as many blogs as you need for different purposes. For example:

• A "News" blog for announcements and updates

• A "Journal" or "Stories" blog for brand storytelling

• A "Tips & Tutorials" blog for educational content

Rich Article Features

Each blog post you create includes:

• Title and content with formatting options

• Author attribution

• Publishing date and visibility controls

• Featured images to make posts visually appealing

• Tags for organizing and filtering content (tags help improve searchability and SEO)

Engage Your Readers

You can enable comments on your blog posts and choose how they're managed:

• Turn comments off completely

• Allow comments with approval (moderation)

• Let comments post freely

Easy Content Organization

Use tags to group related articles together—like "how-to," "new arrivals," or "seasonal tips"—making it simple for readers to find what they're looking for.

Built for Discovery

Your blog content automatically works with Shopify's search feature, so customers can find your articles when searching your store. Plus, each blog gets an automatic RSS feed that readers can subscribe to.

Why Blog on Shopify?

Blogging is a powerful way to:

• Share announcements and company news

• Dive deep into your products and their benefits

• Provide helpful content that showcases your expertise

• Improve your search engine rankings with quality content

• Tell your brand's story and build community

Getting Started is Simple

Just head to your Shopify admin, navigate to Online Store → Blog posts, and start creating! Your blog will match your store's design automatically, keeping everything cohesive and professional.

Whether you're launching your first post or building a content library, Shopify's blog feature gives you everything you need to share your story and connect with customers.

How to Start Publishing on Shopify Blog

Let's get started. First, go to your Shopify admin panel. Once you're there, we'll create your first blog post. To do this, click the buttons in the following sequence (as shown in Image 1):

Step 1: Click "Content" (Green number 1)

• In the left sidebar, locate "Content" with the green indicator showing "1"

• Click on "Content" to expand this menu section

Step 2: Click "Blog posts" (Green number 2)

• Under the Content menu, you'll see "Blog posts" with a green number "2" next to it

• Click on "Blog posts" to open the blog management page

Step 3: Click "Create blog post" (Green number 3)

• On the Blog posts page, find the black button labeled "Create blog post" (marked with green number "3")

• Click this button to open the blog post editor and start writing your first post

How to Write Your First Blog Post in Shopify

Now you're on the "Add blog post" page (Image 2).

Step 1: Click "Content" (Green number 1)

• In the left sidebar, locate "Content" with the green indicator showing "1"

• Click on "Content" to expand this menu section

Step 2: Click "Blog posts" (Green number 2)

• Under the Content menu, you'll see "Blog posts" with a green number "2" next to it

• Click on "Blog posts" to open the blog management page

Step 3: Click "Create blog post" (Green number 3)

• On the Blog posts page, find the black button labeled "Create blog post" (marked with green number "3")

• Click this button to open the blog post editor and start writing your first post

How to Write Your First Blog Post in Shopify

Now you're on the "Add blog post" page (Image 2).

Here's what to fill in:

Main Content Section (Left Side)

1. Title

• Click in the "Title" field at the top

• Type your blog post title

• Example: "Welcome to Our Store" or "New Product Launch"

2. Content

• Click in the large "Content" text area below the title

• Start typing your blog post

• Use the formatting toolbar above to format your text (bold, italic, underline, alignment, links, etc.)

3. Excerpt (Optional but Recommended)

• Scroll down to the "Excerpt" section

• Click the pencil icon to edit

• Add a short summary of your post—this appears on your blog listing page and helps readers decide whether to click

• If you skip this, Shopify will automatically use the first sentences of your post

4. Search Engine Listing (Optional but Recommended for SEO)

• Find the "Search engine listing" section

• Click the pencil icon to edit

• Add a custom title and meta description for Google search results

• This helps your blog post appear better in search engines and can improve click-through rates

Right Sidebar Settings

5. Visibility

• Choose "Visible" to publish the post publicly on your store

• Or choose "Hidden" to save as a draft (not visible to customers)

6. Image (Featured Image)

• Click "Add image" button in the Image section

• Upload an image from your computer, or drag and drop

• This image will appear at the top of your blog post and in blog previews

7. Organization Section

Author:

• Shows your name (or the staff member creating the post)

Blog:

• Select which blog this post belongs to (default is "News")

• Click the dropdown to choose a different blog if you have multiple blogs

Tags:

• Click in the "Tags" field

• Add relevant keywords separated by commas (e.g., "products, news, updates")

• Tags help organize your content, improve internal search, and can contribute to SEO by grouping related topics

Final Step: Save or Publish

Once you've filled in all the information:

1. Look for the "Save" button (usually in the top right corner)

2. If Visibility is set to "Visible," clicking Save will publish your post immediately

3. If Visibility is set to "Hidden," clicking Save will save it as a draft for later

Speed Up Content Creation with GoodySell AI SEO Blog

If you want to speed up writing and publishing content on your Shopify blog, you can use the GoodySell AI SEO Blog plugin, which helps you accelerate article writing while incorporating SEO fundamentals.

Find the GoodySell AI SEO Blog in the Shopify App Store

You can find the plugin through the client panel by selecting Apps in the search bar and typing "Goodysell," then clicking Search Goodysell in Shopify App Store. This will redirect you to the Shopify App Store where you'll select our plugin GoodySell: AI SEO Blog.

Or you can find our plugin through the Shopify App Store by typing the plugin name GoodySell: AI SEO Blog in the search bar. And then install the plugin.

A new browser tab will appear asking you to authorize to access your store information.

Getting Started with GoodySell AI SEO Blog

When you first access the plugin dashboard (Image 3), you'll see:

Current Plan Status:

• Shows your active subscription plan (e.g., "Starter Plan")

• Displays how many posts you've used out of your monthly limit (e.g., "1 / 30 posts used")

• Click "Manage Plan" to change or upgrade your subscription

Blog Posts Section:

• Shows your publishing status: published posts vs. unpublished drafts

• Click "Create New Post" to start creating content

• Click "View all posts" to see your complete article library

Analytics:

• Track your content creation and publishing activity over 3 days, 30 days, or 90 days

• The graph shows "Created" posts (black line) and "Published" posts (blue line)

• This helps you monitor your content production pace

App Review:

• Click "Rate App" to leave feedback and help other merchants discover the tool

Choosing Your Plan

Click "Manage Plan" in the top right corner to view subscription options (Image 4).

Billing Options:

• Pay monthly or pay yearly (yearly plans offer discounts)

Available Plans:

All paid plans include:

• SEO-optimized articles

• Smart AI image generation

• Keyword suggestions (helps improve search rankings)

• 10 article title ideas

• Content generation in 15 languages

Click the "Select" button under your preferred plan to activate it.

Note: Pricing is subject to change. Please verify current rates in the plugin.

Creating Your AI-Generated Blog Post

After clicking "Create New Post," you'll see the post creation interface (Image 5).

Step-by-Step Configuration:

The left side shows a 7-step process:

1. Language

• Select your preferred language from the dropdown (default is English). We support 15 languages including English, French, German, Spanish, Italian, Dutch, Portuguese, Japanese, Polish, Swedish, Danish, Finnish, Norwegian, Chinese, and Korean.

• This determines the language of your generated content

2. Article Length

• Choose Short, Medium, or Long

• This affects how comprehensive your article will be

3. Tone

• Select the writing style: Informal, Formal, Professional, etc.

• Match this to your brand voice for consistency

4. Post Topic

• Describe what you want to write about in the text field

• Be specific—clearer topics produce better results

5. Keywords

• Enter relevant keywords manually, or click "Generate Keywords" for AI suggestions

• Select at least 1 keyword (maximum 5)

• Keywords are crucial for SEO—they help search engines understand your content and improve your chances of ranking for relevant searches

6. Article Outline

• Write your own outline structure, or click "Generate Outline" to have AI create one

• After generating, you can edit the outline to match your specific needs

• A good outline ensures your article covers all important points logically

7. Article Title

• Enter your own title, or click "Generate Titles" for AI suggestions

• Choose a title that's clear, engaging, and includes your main keyword

8. Image Description

• Describe the header image you want

• Be specific about what you want to see—the quality of the generated image depends on how detailed your description is

• Example: Instead of "t-shirt," write "red athletic performance t-shirt on light blue background"

Generate Your Article

Once all fields are completed, click the "Generate Article" button at the bottom to create your SEO-optimized blog post.

You can clear the form anytime using the "Clear Form" button in the top right corner.

Editing and Publishing Your Generated Post

After generation, you'll be taken to the "Edit Blog Post" page (Image 6).

Review and Edit Content

You can review and, if necessary, edit these sections:

Post Details:

• Blog category (e.g., "News")

• Author name

• Creation date

Title:

• Edit the generated title if needed

• Ensure it's compelling and includes your target keyword

Tags:

• Review the generated tags

• Tags improve content organization and help with internal site search

• Separate multiple tags with commas

Summary:

• Edit the post summary (excerpt)

• This appears in blog listings and search results—make it engaging

• Character and word counts are shown at the bottom

Body:

• Review the full article content

• Use the rich text editor toolbar to make formatting adjustments

• Ensure the content flows well and provides value to readers

Featured Image

On the right side, you'll see the generated featured image.

Regenerating Images:

• If the image doesn't meet your expectations, click "Regenerate with AI"

• You have 5 regeneration attempts

• Remember: The quality of the generated image depends on how detailed your description is

• Update your description to be more specific if needed

Alternative Options:

• Click "Change URL" to use an image from a different source

• Or upload your own image

Preview Your Post

Before publishing, click "Preview on Shopify" to see how your post will look on your live store. This helps you catch formatting issues or make final adjustments.

Publishing Options

Visibility Setting:

• Hidden: The post is saved as a draft (not visible to customers)

• Visible: The post is published and live on your store

To publish immediately:

1. Change the dropdown from "Hidden" to "Visible"

2. Click "Save Changes"

To save as draft:

1. Leave the setting as "Hidden"

2. Click "Save Changes"

3. You can publish it later when you're ready

Final Step

After clicking "Save Changes," the article will be saved with the settings you selected. If you set visibility to "Visible," your post is now live and accessible to customers on your Shopify store.

Conclusion

Publishing blog content on Shopify is straightforward, whether you're writing manually or using AI assistance. The GoodySell AI SEO Blog plugin can significantly speed up your content creation process while ensuring your articles are optimized for search engines.

Remember these key points:

• Use descriptive keywords and tags to improve search visibility

• Write compelling titles and summaries to attract readers

• Preview posts before publishing to ensure quality

• Use detailed image descriptions for better AI-generated visuals

• Regularly publish content to build organic traffic over time